It’s really a relevant question, Facebook is the #1 social media web site so why shouldn’t you strive to be extra social when you are out there to band yourself and try get lots of friends all over the world. To be social on the world wide arena is very different from being social among your closest friends.
What you post is really essential, but maybe we should start with what you shouldn’t post. To be successful you need to stay away from some certain areas like religion, politics and adult stuff. You mustn’t swear or use other bad words.
What should you post about then? It must be something people find interesting and something that can create some buzz. Fun stuff is great some times. Valuable tips and great news are other popular content. Think about the six buzz triggers:
- The taboo
- the unusual
- the outrageous
- The hilarious
- The remarkable
- The secrets
We recommend though that you exclude taboo and outrageous and keep them away together with religion and the other stuff to avoid. If you can show something unusual, hilarious, remarkable or reveal a secret, it’s always popular.
Your post, or sometimes called status, can be text, link, photo, audio or video. Your goal with your post is that your friends like, comment or share it. You decide who will be seeing your posts. For branding purpose you will want as many as possible to see them so you will probably make them either public or available for friends and friends friends.
When we talk about who will see your posts, we are touching the important stuff you need to know and practice. Facebook takes your posts, you post on your wall and show them in your friends and your subscribers news feed but not in the order you posted them. Assume that your friends and subscribers are very popular and have thousands of friends. In order to present their news feed with relevant content, Facebook must rank the posts and show the most interesting and relevant first and the least ranked maybe not at all, so if your posts are low ranked very few of your friends and subscribers see them. It’s not only dependent of the quality of your post even though that is an important factor. It’s very much dependent of your interaction with you friends. The posts are ranked with an algorithm, Facebook call Edge Rank.
There are a lot of speculation around how Edge Rank algorithm is designed. Facebook try to keep this as a secret. By noticing how posts are shown in the different Facebook members news feeds one can at least make a qualified guess. The quality of the content must be one factor to decide if the post is interesting and relevant for a user. Facebook can collect information about what content you like and decide that similar content is interesting and relevant for you. The other obvious high weight factor Facebook use to rate if a post should be shown to you is how you and the poster have interacted recently. To have a high score in this factor you must interact frequently with your friends. To share their posts give you a higher score than if you just comment on their post. You receive the lowest score if you just like your friends posts.
In a coming post here on this blog I will explain the Edge Rank algorithm more in detail, at least what is known about it.
As you can see it is important what you post and how you react on your friends posts. Videos seam to rank high and photos a little less. I’m not sure about audios and links but I think they rank higher than plain text. If you like some thing your friends post, don’t just click the like button, the best you can do is to share the post. Why not do that, if it’s really good it will benefit your relation to your other friends as well. At least take a minute or two to figure out a nice comment. Structure you own posts so that they invite to conversations. Questions are very good. This also goes for comments.
If you are brand new to Facebook it can at first be tough to figure out what to post about and what to write in your posts and comments. Find some funny photos on the net or some funny or remarkable videos on YouTube to post and keep your eyes open for what other people do. Every little thing you do give you experience, and sooner than you thought, you will feel comfortable in your new role as a Facebook expert.